2ND ASBN - ASEAN School of Business Network

ABOUT ASBN

Overview

ASEAN is one of the world’s largest and most dynamic markets with a projected population of 626 million. It represents one of the most dynamic and expansive markets globally, with vast economic potential and growth opportunities. This demographic strength, together with rapid urbanisation, technological advancements, and rising regional integration, make it a perfect environment for innovation, investment, and sustainable development. To this end, policymakers, industry leaders, researchers, and civil society must work together to collaborate to solve challenges like economic disparity, environmental sustainability, and digital transformation to leverage this potential effectively.

In this context, the Faculty of Economics and Muamalat is proud to organise the 2nd ASEAN School of Business Network (ASBN) Conference, a premier platform for knowledge exchange, professional networking, and strategic collaboration. Launched in 2023, ASBN is a significant project to enhance the relationship between academic institutions and the business community in the area with the collaboration of with Universitas Islam Indonesia (UII), Universiti Sains Islam Malaysia (USIM), Eastern Visayas State University (EVSU), Philippines, and Rangsit University International College (RSU), Thailand.

CALL FOR PAPER

Important Date

Abstract Deadline: 3 July 2025
Abstract Acceptance Notification: 3 July 2025
Full Paper Deadline: 7 July 2025
Acceptance Notification: 21 July 2025
Camera-ready Paper Deadline: 28 July 2025
Conference date: 7-8 August, 2025
- 7 August: Online Conference
- 8 August:
  - Face-to-Face Conference
  - Workshop/Masterclass
  - Opening Ceremony
  - Keynote Session
  - Gala Dinner

SEMINAR

Transforming ASEAN: Inclusive and Sustainable Future Through Artificial Intelligence and Digital Innovation

Submission Guidelines

The submitted papers must not be previously published or currently under consideration for publication elsewhere.
The abstract/full paper submission is in Ms. Word format.
Acceptance for publication in the conference proceedings necessitates the submission of a complete manuscript by all authors.
Manuscript template: click to download
Online submission to: https://submit.confbay.com/conf/asbn2025
Following manuscript submission, authors can expect to receive feedback from the peer-review process within a timeframe of approximately a week.
Direct any inquiries about this conference to the following email address: asbn2u@gmail.com

Note:

The author can make an oral presentation after the full paper is submitted and the payment is made.
All submitted articles should report original results, experimental or theoretical, that have not been previously published or are under consideration for publication elsewhere. All articles submitted to the conference should meet these criteria. We firmly believe that ethical conduct is the most essential virtue of any academia. Therefore, any act of plagiarism or other misconduct is totally unacceptable and cannot be tolerated.

Call for Papers

Topics

This conference welcomes submissions on a range of business and economics themes, with a particular focus on:

Economics

AI-Driven Economic Growth in ASEAN
AI and Digital Innovation in Islamic Finance and Banking
The Role of Digital Currency and Central Bank Digital Currencies (CBDCs) in ASEAN
Sustainable Economic Policies through AI and Big Data Analytics
Financial Inclusion and Digital Payment Systems in ASEAN Emerging Markets
Islamic FinTech: Opportunities and Challenges in ASEAN
Blockchain for Transparency in Islamic Finance Transactions
Zakat, Waqf, and Sadaqah Management through Digital Platforms
Halal Industry 4.0: AI and Big Data in Halal Management
Islamic Social Finance and Financial Inclusion in ASEAN
Green Sukuk and Sustainable Investment in the Digital Era
Green Economy and AI: Opportunities and Challenges
Impact of Digital Transformation on ASEAN’s Labor Market and Gig Economy
Emerging topis in Economics

Marketing Management

AI-Powered Consumer Insights and Personalization
Digital Marketing Strategies for ASEAN SMEs
Influencer Marketing, Social Media, and AI-Driven Branding
Sustainable and Ethical Marketing in the Digital Era
Blockchain and Transparency in Digital Advertising
Big Data Analytics for Market Segmentation and Targeting

ntrepreneurship and Social Sciences

AI and Digital Innovation for Startups and SMEs in ASEAN
Social Entrepreneurship in the Digital Age
Impact of AI on Traditional and Indigenous Businesses
Empowering Women Entrepreneurs through Digital Platforms
Digital Inclusion and Entrepreneurship in Rural Communities
Future of Work: AI and the Changing Workforce in ASEAN

Accounting and Financial Management

AI in Financial Reporting and Fraud Detection
The Future of Auditing: AI and Automation
FinTech, Islamic Finance, and Digital Reporting and Audit Banking in ASEAN
Cryptocurrency, Blockchain, and Financial Regulation
Risk Management in AI-Driven Financial Decision Making
Green Finance and Sustainable Investment Strategies

Strategic, Operation Management nd Management Technology

Digital Supply Chain Management and AI Optimization
AI in Business Decision-Making and Strategic Planning
Industry 4.0 and ASEAN’s Digital Transformation
Cybersecurity Challenges in Digital Business Operations
Sustainable and Smart Cities: AI for Urban Development
Disruptive Technologies and the Future of ASEAN Industries

Human Capital Management

AI-Powered Talent Acquisition and Workforce Analytics
Remote Work, Digital Transformation, and Employee Well-being
The Role of AI in Learning & Development for Workforce Upskilling
HR Tech and the Future of Performance Management
Ethical AI and Workplace Diversity in ASEAN
AI and Emotional Intelligence in Leadership and Management

Other Related Topics (not limited to the themes listed above)

Payment

Conference Fee

Mode	Category	Early Bird Rate (By 5 June 2025)	Normal Rate (After 5 June 2025)
INTERNATIONAL
Physical	Academic/Industry	USD170	USD200
	Student	USD140	USD170
	Collaborative Partner	USD140	USD170
	Participant	USD90	USD120
Online/Virtual	Academic	USD100	USD130
	Student	USD80	USD110
	Collaborative Partner	USD80	USD110
	Participant	USD70	USD100
LOCAL
Physical	Academic/Industry	RM750	RM850
	Student	RM600	RM700
	Collaborative Partner	RM600	RM700
	Participant	RM300	RM400
Online/Virtual	Academic	RM450	RM550
	Student	RM350	RM450
	Collaborative Partner	RM350	RM450
	Participant	RM200	RM300

Payment Method

1. Payment via EFT/MEPS IBG/Bank Transfer (For local)

Beneficiary Name : Universiti Sains Islam Malaysia (USIM)
•Beneficiary Account No : 05058010008884
• Beneficiary Bank : Bank Islam Malaysia Berhad (BIMB)
• Email : nuurhalimatussaadiah@usim.edu.my

2. Payment through Foreign Telegraphic Transfer (For international)

Beneficiary Name : Universiti Sains Islam Malaysia (USIM)
•Beneficiary Account No : 05058010008884
• Beneficiary Bank : Bank Islam Malaysia Berhad (BIMB)
• Branch Code : 4005058
• Swift Code : BIMBMYKL
• Branch Address : Ground Floor, PT7183 & PT7184, Jalan BBN 1/2E, Bandar Baru Nilai, 71800 Nilai, Negeri Sembilan, MALAYSIA

3. Payment by ConfBay Online Payment Gateway

A 5% Administrative Fee will be charged on top of the conference fee and the 5%amount will not be inclusive in the official receipt of the conference. To pay Online / Credit Card → Login → My Payment → Pay Now →Select Type of Payment – Online Payment → Click on “Pay Now”. You will receive a Payment Confirmation Email immediately after payment is successfully made.

Proof of Payment:

Participants and presenters are required to send the evidence of payment to our email at asbn2u@gmail.com with your paper ID (eg. ASBN2025-XX) or Username for our reference. Payment or proof of payment transaction should be submitted to the secretariat before 15 July 2025.

Your paper will ONLY be included in the conference proceedings upon payment.
Local order (LO) will not be accepted for payment method.