ASEAN is one of the world’s largest and most dynamic markets with a projected population of 626 million. It represents one of the most dynamic and expansive markets globally, with vast economic potential and growth opportunities. This demographic strength, together with rapid urbanisation, technological advancements, and rising regional integration, make it a perfect environment for innovation, investment, and sustainable development. To this end, policymakers, industry leaders, researchers, and civil society must work together to collaborate to solve challenges like economic disparity, environmental sustainability, and digital transformation to leverage this potential effectively.

In this context, the Faculty of Economics and Muamalat is proud to organise the 2nd ASEAN School of Business Network (ASBN) Conference, a premier platform for knowledge exchange, professional networking, and strategic collaboration. Launched in 2023, ASBN is a significant project to enhance the relationship between academic institutions and the business community in the area with the collaboration of with Universitas Islam Indonesia (UII), Universiti Sains Islam Malaysia (USIM), Eastern Visayas State University (EVSU), Philippines, and Rangsit University International College (RSU), Thailand.